Can long-form journalism survive in the age of Twitter and Facebook news?Read More Storytelling takes a body blow: The sale of Newsweek
Most of us want to tell at least portions of our own stories. We share our thoughts on our Facebook pages, send Twitter updates, check-in and share experiences via Foursquare. But mostly we don’t take the time or have the opportunity tell the kind of stories that let others know who we are. Or where […]Read More Putting Your History On The Map
HBO, masters of televised storytelling, recently won an award for the outdoor component of its innovative “Imagine” marketing campaign created by BBDO New York and The Barbarian Group. Large cubes were built in urban locations in three cities. Each night they a became four-sided movie theater. The outdoor screens or the structure of telling the […]Read More HBO Re-Imagines Storytelling
World-wide agency OgilvyOne used crowd-sourcing, social media, social networking and media-independent storytelling to create a hugely successful campaign for Greek candy-maker Lacta Chocolates. The brand had long tied itself to love and romance but wanted to up the ante with a new campaign that directly involved consumers. Deciding to find a love story and turn […]Read More The love story we all made together into a movie!
When it comes to building an online and offline brand communications strategy there are a lot of terms being used today that are new to our marketing vocabulary. Media convergence, virtual communities, crowd sourcing, social media, and more. Storytelling also got seemingly more complex too. Crossmedia, Transmedia and other types of multi-channel or multi-platform storytelling […]Read More Storytelling 2.0
One of a President’s primary responsibilities is to be a storyteller. Today is a big day for stories. Apple’s Steve Jobs tells the anxiously awaiting world the story of his latest creation and later this evening President Obama will tell us the story of his first year in office. The two leaders understand that delivering […]Read More Storyteller-in-Chief
Achieving a more sustainable urban environment requires more than just explaining how to help. Facts and statistics inform us but rarely move us to action. Telling the story behind that information helps to build a more complete understanding of how our own choices and actions can contribute either to the problem or the solution. A […]Read More Following the Migration Patterns of Our Trash | GOOD
We loved the idea that we, as humans, have been waiting our whole evolution for something as satisfying as this product. Imagine telling the story behind any idea or service in way that summed up the entire reason and need for its existence.Read More Great concept!
This is a very beautifully made and moving portrait of one Iowa farming family. Seeing and hearing unvarnished impressions of their life deepened my understanding of the hardship that farming can be and of the strong human spirit that perseveres and strives to maintain this threatened lifestyle. For an organic startup we created a video […]Read More Life on a farm
This video by Radiohead utilized leading edge technology to create visual story support for the song that is as hauntingly beautiful as the song. We love this as a great example of using technology, science and computer manipulation in way that doesn’t take away from story but actually adds meaning and power to the lyrics. […]Read More Creative Visualization