World-wide agency OgilvyOne used crowd-sourcing, social media, social networking and media-independent storytelling to create a hugely successful campaign for Greek candy-maker Lacta Chocolates. The brand had long tied itself to love and romance but wanted to up the ante with a new campaign that directly involved consumers. Deciding to find a love story and turn […]Read More The love story we all made together into a movie!
Another look at possible media trends in the year ahead, David Armano (Sr VP at Edelman Digital) wrote this post for the Harvard Business Review. In his insightful look at business and human behavior he points to the effects that the pervasiveness of social media will have and are having on the way we conduct […]Read More Six Social Media Trends for 2010
Adweek magazine posted the article “5 Social Media Implications for Brands in 2010” in which brand-holders are told to prepare for the shape of things to come. For years the buzzword tossed about when talking about how to engage an audience more deeply was interactivity. We discussed “How do we make our content more interactive?” […]Read More 5 Social Media Implications for Brands in 2010
A lot of time, thought and resources are dedicated to crafting brand stories and messaging that we use to communicate to our audiences. In today’s landscape of social networking, blogs and Tweets the story we worked so hard to tell can be derailed by a story the public can generate on their own. The recent […]Read More Its your story, but who’s telling it?