These ads by Lowe Pirella Fronzoni of Milano grab your attention and communicate the story in a nearly visceral way. The most compelling image is so graphic yet is comprised of a puppy and simple off-the-shelf cosmetics found in nearly any purse. We find this an excellent example of walking the fine line between shocking […]Read More 1 picture telling 1 story
A lot of time, thought and resources are dedicated to crafting brand stories and messaging that we use to communicate to our audiences. In today’s landscape of social networking, blogs and Tweets the story we worked so hard to tell can be derailed by a story the public can generate on their own. The recent […]Read More Its your story, but who’s telling it?
Getting attention for your new venture isn’t the same old PR routine it once was. An article in the New York Times profiles the PR effort leading up to the launch of a new website, Wordnik. The bottom line is that the new social and individual broadcast abilities that the internet and our ubiquitous smart-phones […]Read More Spinning the Web – P.R. in Silicon Valley – NYTimes.com