World-wide agency OgilvyOne used crowd-sourcing, social media, social networking and media-independent storytelling to create a hugely successful campaign for Greek candy-maker Lacta Chocolates. The brand had long tied itself to love and romance but wanted to up the ante with a new campaign that directly involved consumers. Deciding to find a love story and turn […]Read More The love story we all made together into a movie!
When it comes to building an online and offline brand communications strategy there are a lot of terms being used today that are new to our marketing vocabulary. Media convergence, virtual communities, crowd sourcing, social media, and more. Storytelling also got seemingly more complex too. Crossmedia, Transmedia and other types of multi-channel or multi-platform storytelling […]Read More Storytelling 2.0
I can’t tell you how many times I have prefaced a conversation with the disclaimer that I’m not sure where I saw/heard/read/downloaded what I’m about to say. We all are faced with so many information opportunities that we can barely scratch the surface trying to ahead of the flood. News aggregators are meant to help […]Read More Slaves of the Feed – How do you get through?