I remember reading that the average per-capita GNP of the industrialized world is around $27,000 while Africa’s is $528. I felt shocked at the extreme disparity. Because this information was simple and concise it was immediately clear that this disparity in wealth was severe. Every day we read or hear about all manner of complex global […]Read More From Abstract to Meaningful
World-wide agency OgilvyOne used crowd-sourcing, social media, social networking and media-independent storytelling to create a hugely successful campaign for Greek candy-maker Lacta Chocolates. The brand had long tied itself to love and romance but wanted to up the ante with a new campaign that directly involved consumers. Deciding to find a love story and turn […]Read More The love story we all made together into a movie!
Another interesting meditation on the significance of objects Danish filmmaker Christian Svanes Kolding created this wonderful short film featuring objects he had accumulated during his move from Denmark to the west coast of the US and then to New York. The film is one continuous tracking shot across seemingly random objects. As objects pass by, […]Read More The Things We Keep
In a fascinating and successful series of experiments the Significant Object Project has explored the power of connecting a story with an everyday item. In the first experiment 95 writers (including Nicholson Baker and Jonathan lethem) each made up stories about thrift-store objects. The objects were then posted on EBay to see what their value […]Read More The Significant Objects project
A bachelor thesis by Jochen Winker and Stefan Kuzaj (University of Applied Sciences Schwäbisch Gmünd, Germany) takes data or concept visualization to a new level. In this video you can see how they answer the question of how to increase immersion of data with three examples. The first and second demonstrations I found the most […]Read More Experiencing Abstract Information