What Does Meaningful Mean?

An article from Design Mind on GOOD (Design Mind is a magazine from San Francisco design firm frog design and GOOD Magazine is, well, something everyone should get involved with) asked the question “What does meaningful mean?” The article describes one of frog design’s periodic forums held to stimulate ideas and thinking. This particular forum […]

Storytelling through package design

Differentiating your brand from your competitors can involve painting a portrait of how other products or services don’t measure up, listing all your product or service attributes, describing the collective challenge we all face and how your brand is addressing it on our behalf, and many more exhaustive methods. Or you could use a simple […]