World-wide agency OgilvyOne used crowd-sourcing, social media, social networking and media-independent storytelling to create a hugely successful campaign for Greek candy-maker Lacta Chocolates. The brand had long tied itself to love and romance but wanted to up the ante with a new campaign that directly involved consumers. Deciding to find a love story and turn […]Read More The love story we all made together into a movie!
I can’t tell you how many times I have prefaced a conversation with the disclaimer that I’m not sure where I saw/heard/read/downloaded what I’m about to say. We all are faced with so many information opportunities that we can barely scratch the surface trying to ahead of the flood. News aggregators are meant to help […]Read More Slaves of the Feed – How do you get through?
A lot of time, thought and resources are dedicated to crafting brand stories and messaging that we use to communicate to our audiences. In today’s landscape of social networking, blogs and Tweets the story we worked so hard to tell can be derailed by a story the public can generate on their own. The recent […]Read More Its your story, but who’s telling it?