Retro Modern Redux at CES

I first wrote about a great Retro-Modern mash-up in April of last year but, unfortunately it was only a very imaginative April Fool. But, like all those who dreamt of an iPhone on Verizon’s network, good things come to those who wait. A few weeks ago I was browsing articles about the 2011 Consumer Electronics […]

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Jay-Z & Bing update!

The amazing campaign I wrote about earlier this week continues to inspire and expand. Jay-Z’s Twitter feed has a quarter million followers waiting for the latest clue update while his official Facebook page now has over 5 million fans, up a half million in the past three weeks, and gives up-to-the-minute updates on the Decode […]

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HBO Re-Imagines Storytelling

HBO, masters of televised storytelling, recently won an award for the outdoor component of its innovative “Imagine” marketing campaign created by BBDO New York and The Barbarian Group. Large cubes were built in urban locations in three cities. Each night they a became four-sided movie theater. The outdoor screens or the structure of telling the […]

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Creating Community with light

This amazing public art installation was part of the 2010 Winter Olympics and Paralympics in Vancouver, BC. Created by Mexican-Canadian artist Rafael Lozano-Hemmer this project allowed people from around the world to go online and design a light-work that was then projected into the Vancouver night sky by 20 powerful robotic spotlights. Four web-cams would […]

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Storytelling 2.0

When it comes to building an online and offline brand communications strategy there are a lot of terms being used today that are new to our marketing vocabulary. Media convergence, virtual communities, crowd sourcing, social media, and more. Storytelling also got seemingly more complex too. Crossmedia, Transmedia and other types of multi-channel or multi-platform storytelling […]

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