Our Breathing (or choking) Earth

Created by Australian multimedia designer David Bleja the BreathingEarth website helps provide a real-time sense of how rapidly the world’s population is growing and how much CO2 is emitted around the globe and around the clock. Its sort of stunning and mesmerizing to watch, mouse over countries to see more detailed information for each, and read the accumulated […]

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Telling the story of 350

Its not the sequel to 300. But it is about standing our ground and fighting for awareness and change. Even a really great elevator pitch can still be pretty uninspiring, and in this day and age hard to share with others… who can remember all those words? It’s a tough problem many of us face. […]

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The Story of Stuff

Since we posted the “Where Does It All Go” article the other day, we thought we should also post environmental activist Annie Leonard’s The Story Of Stuff to fill in the where does it come from part of the eco-equation. This twenty-minute piece does a great job of explaining the many steps that our products […]

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Where does it all go?

A person once told me that he was sure much of our ecological crisis could be avoided if we asked “when you buy something, imagine where does it go when you’re done with it?” When we imagine the energy, materials and conditions that make our products we make decisions that are better for the environment […]

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Storytelling through package design

Differentiating your brand from your competitors can involve painting a portrait of how other products or services don’t measure up, listing all your product or service attributes, describing the collective challenge we all face and how your brand is addressing it on our behalf, and many more exhaustive methods. Or you could use a simple […]

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