Enter the room

Augmented reality (AR) is starting to live up to its promise. This new app from the International Committee of the Red Cross places you in the bedroom of a child living in a war-torn city.

TRUTH IN MEDIA

There’s an advertising campaign that many hope will win the top prize at Cannes this year. It’s Russia’s successful campaign to undermine our elections.

(Social Media + Story) x Trust = Engaged Activism

Social media is changing our relationship, understanding and connection to the world beyond our own doorsteps. Whether we are talking about funding an independent artist, working in developing nations, helping people in crisis, or bettering global health or the environment, there are now many organizations who use social media as a powerful tool to reach broader […]

Water by Numbers – Creating change thru Design

Non-profit clean water change-agent WellDone has done great work to raise awareness about the world’s clean water crisis and to create on-the-ground solutions in some the the most water challenged spots. To accomplish their mission requires getting their message across and communicating to businesses and organization, potential donors, partners and the public the magnitude of […]

The Seed

In promoting its CS4 suite of design tools, Adobe has funded some wonderful artworks. This example, The Seed by Johnny Kelly and UK’s Nexus Productions, beautifully illustrates what happens when you combine software, technology, old-fashioned and traditional tools with some creative storytelling.

Bike + Nike + Chalkbot = Inspiration

A brilliant exercise in combining a elements together to create something powerful. Nike and the Lance Armstrong Foundation paired with technology, the Tour de France and thousands of individuals wishing to honor loved ones touched by cancer. The team put together a machine that chalked messages onto the road-surface along the tour’s route. The messages […]

1 picture telling 1 story

These ads by Lowe Pirella Fronzoni of Milano grab your attention and communicate the story in a nearly visceral way. The most compelling image is so graphic yet is comprised of a puppy and simple off-the-shelf cosmetics found in nearly any purse. We find this an excellent example of walking the fine line between shocking […]

Storyteller-in-Chief

One of a President’s primary responsibilities is to be a storyteller. Today is a big day for stories. Apple’s Steve Jobs tells the anxiously awaiting world the story of his latest creation and later this evening President Obama will tell us the story of his first year in office. The two leaders understand that delivering […]

Its your story, but who’s telling it?

A lot of time, thought and resources are dedicated to crafting brand stories and messaging that we use to communicate to our audiences. In today’s landscape of social networking, blogs and Tweets the story we worked so hard to tell can be derailed by a story the public can generate on their own. The recent […]

Spinning the Web – P.R. in Silicon Valley – NYTimes.com

Getting attention for your new venture isn’t the same old PR routine it once was. An article in the New York Times profiles the PR effort leading up to the launch of a new website, Wordnik. The bottom line is that the new social and individual broadcast abilities that the internet and our ubiquitous smart-phones […]