Jay-Z & Bing update!

The amazing campaign I wrote about earlier this week continues to inspire and expand. Jay-Z’s Twitter feed has a quarter million followers waiting for the latest clue update while his official Facebook page now has over 5 million fans, up a half million in the past three weeks, and gives up-to-the-minute updates on the Decode […]

Read More Jay-Z & Bing update!

HBO Re-Imagines Storytelling

HBO, masters of televised storytelling, recently won an award for the outdoor component of its innovative “Imagine” marketing campaign created by BBDO New York and The Barbarian Group. Large cubes were built in urban locations in three cities. Each night they a became four-sided movie theater. The outdoor screens or the structure of telling the […]

Read More HBO Re-Imagines Storytelling

The Blu Dot Real Good Experiment

Design products store Blu Dot conducted an experiment that used a combination of video, technology, mapping, social media and the average person’s desire to find something really great for free. On the sidewalk. Putting together a “Mission Impossible” style team to wire a bunch of designer chairs, place them in locations around Manhattan, set up […]

Read More The Blu Dot Real Good Experiment

Fighting back with Art and Flowers

Pete Dungey, a graphic design student at the University of Brighton created a public art installation Pothole Gardens to highlight the deteriorating condition of roads around him. At once a brighting of the landscape it also communicates the collective problem by drawing your attention back to something we are all trained to just drive around. […]

Read More Fighting back with Art and Flowers

Storytelling 2.0

When it comes to building an online and offline brand communications strategy there are a lot of terms being used today that are new to our marketing vocabulary. Media convergence, virtual communities, crowd sourcing, social media, and more. Storytelling also got seemingly more complex too. Crossmedia, Transmedia and other types of multi-channel or multi-platform storytelling […]

Read More Storytelling 2.0