Communicating a range of human experience gives a more complete view of life. But, that can be hard to do if you only have a short time to get your story across. Recently, I’ve seen a few spots that paint a more complex picture of life through image montage that provide glimpses of lives and […]
Read More Grace and Grit and PoetryBrands invest a lot in their image to ensure their audience connects with the values expressed. It can be a constant effort to fine-tune a brand story to keep it relevant and respond to opportunities that arise to demonstrate a commitment to their values. Sometimes hard choices are made to decide to what degree a […]
Read More Taking a standThe campaign for Jay-Z’s new memoir is a transmedia scavenger hunt.
Read More Jay-Z & Bing’s Transmedia CampaignSometimes telling a story only requires a few key elements, the who, what and where plus a message of some kind. In this great ad for international courier service DHL, created last year by Shanghai J&J Advertising, the entire story is told across two pages. The message is delivered when you turn the third clear […]
Read More Super efficient storytelling: a movie in 2 frames.
