Enter the room

Augmented reality (AR) is starting to live up to its promise. This new app from the International Committee of the Red Cross places you in the bedroom of a child living in a war-torn city.

Grace and Grit and Poetry

Communicating a range of human experience gives a more complete view of life. But, that can be hard to do if you only have a short time to get your story across.

Taking a stand

When a brand chooses to take a stand on an issue that is central to its own values.

Jay-Z & Bing’s Transmedia Campaign

The campaign for Jay-Z’s new memoir is a transmedia scavenger hunt.

Super efficient storytelling: a movie in 2 frames.

Sometimes telling a story only requires a few key elements, the who, what and where plus a message of some kind. In this great ad for international courier service DHL, created last year by Shanghai J&J Advertising, the entire story is told across two pages. The message is delivered when you turn the third clear […]