Grace and Grit and Poetry

Communicating a range of human experience gives a more complete view of life. But, that can be hard to do if you only have a short time to get your story across. Recently, I’ve seen a few spots that paint a more complex picture of life through image montage that provide glimpses of lives and […]

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Taking a stand

Brands invest a lot in their image to ensure their audience connects with the values expressed. It can be a constant effort to fine-tune a brand story to keep it relevant and respond to opportunities that arise to demonstrate a commitment to their values. Sometimes hard choices are made to decide to what degree a […]

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