Communicating a range of human experience gives a more complete view of life. But, that can be hard to do if you only have a short time to get your story across. Recently, I’ve seen a few spots that paint a more complex picture of life through image montage that provide glimpses of lives and […]Read More Grace and Grit and Poetry
There’s an advertising campaign that many hope will win the top prize at Cannes this year. It’s Russia’s successful campaign to undermine our elections.Read More TRUTH IN MEDIA
The campaign for Jay-Z’s new memoir is a transmedia scavenger hunt.Read More Jay-Z & Bing’s Transmedia Campaign
HBO, masters of televised storytelling, recently won an award for the outdoor component of its innovative “Imagine” marketing campaign created by BBDO New York and The Barbarian Group. Large cubes were built in urban locations in three cities. Each night they a became four-sided movie theater. The outdoor screens or the structure of telling the […]Read More HBO Re-Imagines Storytelling
Sometimes telling a story only requires a few key elements, the who, what and where plus a message of some kind. In this great ad for international courier service DHL, created last year by Shanghai J&J Advertising, the entire story is told across two pages. The message is delivered when you turn the third clear […]Read More Super efficient storytelling: a movie in 2 frames.
Technology comes and goes so fast. Still have any zip discs? I think that the short relationship we have with each generation of technology results in nostalgia for things that were more permanent that we had a relationship with. That had meaning for us. In film we have Bladerunner, Brazil, Sin City or 300 that […]Read More Retro-Modern: Linkin Park goes 8-Bit