I remember reading that the average per-capita GNP of the industrialized world is around $27,000 while Africa’s is $528. I felt shocked at the extreme disparity. Because this information was simple and concise it was immediately clear that this disparity in wealth was severe. Every day we read or hear about all manner of complex global […]Read More From Abstract to Meaningful
The amazing campaign I wrote about earlier this week continues to inspire and expand. Jay-Z’s Twitter feed has a quarter million followers waiting for the latest clue update while his official Facebook page now has over 5 million fans, up a half million in the past three weeks, and gives up-to-the-minute updates on the Decode […]Read More Jay-Z & Bing update!
The campaign for Jay-Z’s new memoir is a transmedia scavenger hunt.Read More Jay-Z & Bing’s Transmedia Campaign