Telling the story of 350

Its not the sequel to 300. But it is about standing our ground and fighting for awareness and change.


Even a really great elevator pitch can still be pretty uninspiring, and in this day and age hard to share with others… who can remember all those words? It’s a tough problem many of us face. We want to inspire others to connect with our story and then be able to pass it along among their communities.

Using simple graphics, 350.org, the important international campaign to reduce our atmosphere’s CO2 to a safe limit for humanity, managed to create a clear, direct and engaging pitch for their movement. And one that it easily shared by anyone. They show that simple and direct can work, they have nearly 26,000 photos on flickr uploaded by individuals from around the world showing their efforts to raise awareness of 350.

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