The Blu Dot Real Good Experiment

Design products store Blu Dot conducted an experiment that used a combination of video, technology, mapping, social media and the average person’s desire to find something really great for free. On the sidewalk. Putting together a “Mission Impossible” style team to wire a bunch of designer chairs, place them in locations around Manhattan, set up survellience then wait for the chair’s new owners to claim them. The teams followed each chair to its new home and then interviewed each of the new owners.

By the time the project is completed you’ve developed a relationship to these chairs. Watch this video to see the whole project from start to happy conclusion. Great fun.

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