Differentiating your brand from your competitors can involve painting a portrait of how other products or services don’t measure up, listing all your product or service attributes, describing the collective challenge we all face and how your brand is addressing it on our behalf, and many more exhaustive methods.
Or you could use a simple picture and a simple tagline to do all that for you. Goodmorning Technology of Denmark created this eye-catching package design for a maker of home wares. Their speciality is sustainably produced products for everyday use. I think the design and tagline, Made by Nature, tells all the story needed to set their products apart from the plastic and silicone offerings in the marketplace. Being green without having to declare you are being green.
Creating Meaning 