Experiencing Abstract Information

A bachelor thesis by Jochen Winker and Stefan Kuzaj (University of Applied Sciences Schwäbisch Gmünd, Germany) takes data or concept visualization to a new level. In this video you can see how they answer the question of how to increase immersion of data with three examples. The first and second demonstrations I found the most […]

Read More Experiencing Abstract Information

Storytelling 2.0

When it comes to building an online and offline brand communications strategy there are a lot of terms being used today that are new to our marketing vocabulary. Media convergence, virtual communities, crowd sourcing, social media, and more. Storytelling also got seemingly more complex too. Crossmedia, Transmedia and other types of multi-channel or multi-platform storytelling […]

Read More Storytelling 2.0

Comparing the Incomparable

Often we are faced with the task of explaining or describing something that requires the audience to hold complex information in their minds while still taking in new information. Think of state-of-the-union speeches or learning about a scientific, systemic or technologic concept. Most us are at heart visual people. Photos and illustrations deliver a bounty […]

Read More Comparing the Incomparable

Six Social Media Trends for 2010

Another look at possible media trends in the year ahead, David Armano (Sr VP at Edelman Digital) wrote this post for the Harvard Business Review. In his insightful look at business and human behavior he points to the effects that the pervasiveness of social media will have and are having on the way we conduct […]

Read More Six Social Media Trends for 2010

Storytelling through package design

Differentiating your brand from your competitors can involve painting a portrait of how other products or services don’t measure up, listing all your product or service attributes, describing the collective challenge we all face and how your brand is addressing it on our behalf, and many more exhaustive methods. Or you could use a simple […]

Read More Storytelling through package design