Getting attention for your new venture isn’t the same old PR routine it once was. An article in the New York Times profiles the PR effort leading up to the launch of a new website, Wordnik. The bottom line is that the new social and individual broadcast abilities that the internet and our ubiquitous smart-phones provide us allow for near-instantaneous and targeted reach of an exponentially growing audience.
Through these social network technologies one can share the storytelling with numerous voices each adding their own impressions and their own audience. The implications are mind-boggling!
Read the NYT article: