Making statistics matter to us

Chris Jordan is one of my favorite photographers. He doesn’t shoot portraits or landscapes or puppies. Instead he uses the power of scale to represent environmental, health and social issues. Like many of us Chris has read and seen the statistics that we all are confronted with when trying to make sense of global health issues, climate change and sustainability issues or sociological issues. The numbers are so huge that they become abstract and intangible, difficult to feel emotion toward and more difficult to turn into action. His work helps overcome the abstraction and serves to connect you to the meaning behind all those numbers. Here is his TED talk from 2008 and a link to his website. He has moved beyond using only photography as his work continues to evolve.

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