Its your story, but who’s telling it?

A lot of time, thought and resources are dedicated to crafting brand stories and messaging that we use to communicate to our audiences. In today’s landscape of social networking, blogs and Tweets the story we worked so hard to tell can be derailed by a story the public can generate on their own. The recent […]

Following the Migration Patterns of Our Trash | GOOD

Achieving a more sustainable urban environment requires more than just explaining how to help. Facts and statistics inform us but rarely move us to action. Telling the story behind that information helps to build a more complete understanding of how our own choices and actions can contribute either to the problem or the solution. A […]

Spinning the Web – P.R. in Silicon Valley – NYTimes.com

Getting attention for your new venture isn’t the same old PR routine it once was. An article in the New York Times profiles the PR effort leading up to the launch of a new website, Wordnik. The bottom line is that the new social and individual broadcast abilities that the internet and our ubiquitous smart-phones […]

Impactful Visualization

This is a fantastic presentation called “Did You Know?” and its meant to be informative, eye-opening and provoke thought. It’s a highly effective example of how creative visualization can build stronger connections between the viewer and the data being presented. To learn about the history of this presentation click here. Using the concept of presenting […]

Data Visualization

The amazing House of Cards video for Radiohead works so well due to the brilliant work of Aaron Koblin, currently at Google. The video here is another work by Aaron and is a visual representation of air traffic flight path data. Its one thing to read that there are 20,000 planes in the air at […]